It's still a growing trend in Pakistan, but Online Shopping is really gaining fame here. People prefer to shop online instead of wasting hours in the markets, searching for the products they need of desire.
But, Online shopping
isn't all that fancy and wondrous, as it has its own cons. When someone's shopping online, a lot of risks are faced, not only by the buyers, but the sellers too. Usually buyers are just worried about their product, on the other hand sellers are worried if the buyers will pay upon delivery, or will they refuse it arrives at their door step. That's a really big issue in the Pakistani Market as most of the deliveries are COD based.
The trouble with payment methods in Pakistan has reduced, but still a very large number of the brands that have stepped in to the e-commerce world are scoring sales through social media pages, which is why 3rd payment system don't come in to play. While big brands have integrated some of the 3rd party payment merchants with their websites, most of the websites remain without this feature.
Let's hope that in the coming years, payment issues in the Pakistani market will be resolved and we will be looking to evolve with the passage of time.
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