Simple image marketing & SEO checklist.

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So you have the article ready to publish and now you need a quick checklist for Marketing and SEO optimisation before you start throwing it around all those social media feeds. Here is a quick checklist to consider before you hit that mighty publish and share button.

Image Marketing & SEO Checklist
Save images using the correct format. JPEG, GIF or PNG.
Use images of high quality.
Get creative, Images say a thousand words.
Use alt tags – describe what the picture is.
Use title tags – these are great if you are linking out to other pages.
Don’t steal images from the web.
Consider widths and aspect ratio of images being used.
Use alternative media such as videos and galleries.
Use a decent photo editing software package such as Photoshop or Gimp (Gimp is FREE).
If you are linking out of your website, use ‘target blank’
Source images if you are using open sourced or have permission to use.

Use Hi-Res Images.
Try not to click the publish button by sending out content with bad grainy low-res images. It’s a complete turn-off. People won’t even engage the brain for a microsecond. It will be seen as background noise to the naked eye. Get your images right. Get creative, use photo editing effects, download some apps to help you with this another you can try out the reverse gif search. Maybe you just want some lovely clean product shots? The point here is to use great looking images.

“I find photo editors hard to use, please help me”

Look for a function called (save for web). For example, in Photoshop it is under File > Save for web. Save out at around quality – 65% for a jpeg, if you are using text on an image, try and save it as a PNG. If it’s a flat colour image then use the GIF format. Always use alt tags and title tags for the images being used on your website. This is a good SEO technique.

Content:
You can use videos from Vimeo and Youtube, WordPress galleries and really nice images to keep your article flowing. It might be wise to keep the images all the same width. This can make the article feel professional and light on the eyes.

Source Images.
“I just search for all my images in the search engines and use these”.

“Errrr, bad idea!”.

You can get access to millions of decent photos for your website and blog using some great affordable and free packages.

DepositPhotos.com practically give images away and they are very high-quality. If you can’t simply afford them, then type in (Free open source images) into any search engine, this should help.

Or start here: https://pixabay.com

If you steal images from other websites you may end up with a solicitors letter on your desk asking for money.

If you are promoting people’s products for reviews via a blog then it might be wise to send them a friendly email. You will be surprised at the response and help you will get. Always source your images with a link under each image used. You can always hyperlink the actual word *source.


Latest Activity: May 17, 2018 at 7:42 AM


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